Social Media Management for Connecticut Businesses
Strategic content that drives visibility, engagement, and real business growth.
What’s Included in Social Media Management
Strategy
Strategy starts with understanding your business, your audience, and what’s happening behind the scenes. It’s an ongoing conversation that evolves as your business grows, keeping your content aligned, intentional, and relevant month after month.
Content Planning & Production
Each month begins with a detailed content ideation plan and the strategy behind them so you can align and approve everything before it’s created. Content is then brought to life either on-site for local Connecticut businesses or through clear filming guidance for remote clients, with additional on-site support available as needed.
Full-Service Management
I manage the scheduling, posting, and day-to-day engagement for your social media across agreed platforms, ensuring content goes out consistently and intentionally. Each month, we review performance together, strengthen what’s working, adjust what didn’t land, and align content with upcoming business goals and priorities.
Deanne Anderson
Creative Development
“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”
Led by Caitlyn Grad, Fueled by Strategy + Heart
I started my first business in 2018, Made by Caitlyn, where I created ocean-inspired jewelry. But I quickly realized my favorite part wasn’t making the products, it was building a community and creating content that actually drove results.
That realization inspired me to launch Caitlyn Grad Marketing, where I partner with passion-driven founders to amplify their impact through strategic, creative social media, and short-form video content. I see myself as an amplifier for businesses doing good in the world, helping their success create a ripple effect of more people helped, jobs created, and lives changed.
From making jewelry in my basement to becoming a social media strategist, my journey has always been about following my passion and helping others share theirs.