I'm more than a strategist, I'm the person who builds the plan and makes sure it actually gets made.

My Mission Is Simple…

Great short-form content doesn't happen by accident. It starts with a clear strategy, a deep understanding of your audience, and someone who knows how to translate your brand's story into videos people actually want to watch. That's the work I show up to do every single day.

Help Your Brand Stop the Scroll

Your audience is making split-second decisions about whether to keep watching or swipe away. I build short-form content strategies rooted in platform expertise and audience insight, so your videos earn the watch, every time.

Results Over Vanity Metrics

Follower counts are a starting point. What I care about is content that builds real community, drives meaningful engagement, and connects directly to your business goals. Every strategy I build is measured against what actually matters.

Listen & Execute

Strategy without execution is just a document. I stay in it with you, from the first brief to the final post, listening to what your brand needs, adapting to what the platforms reward, and executing until it's working.

My work thrives on strategy & short-form content, creating scroll-stopping videos that captivate, convert, and perform

MEET THE TEAM

I believe the brands winning on social right now aren't the ones posting the most, they're the ones who figured out how to make people stop. That's what I do. I combine platform expertise with creative storytelling to build short-form content that doesn't just look good, it drives real results.

Caitlyn Grad

I've spent my career at the intersection of strategy and execution, developing content frameworks, managing social channels, and coaching teams to show up on social with clarity and confidence. I started Caitlyn Grad Marketing because brands deserve a partner who thinks big and gets things done.