Hey change makers, it's time to sit down and plan your social media content calendar again. Before you dive into celebrating holidays and fun days, I recommend taking a step back. Choose only two holidays or fun days to celebrate, and focus the rest of your content on evergreen topics.
What does this mean? Evergreen content is timeless and stays relevant and valuable over a long period. Unlike news or trends that fade quickly, evergreen content remains informative regardless of when it's consumed. It typically addresses fundamental questions, provides basic information, offers tips or guides, or discusses enduring topics within your industry or niche. This type of content consistently attracts traffic and engagement, making it a valuable asset for your social media platforms. Here are eight evergreen social media content ideas for your mission-driven organization:
For social media marketing support tailored to your nonprofit's needs, reach out to me. Let's work together to amplify your mission and create lasting change. A few days ago, the northwest corner of Connecticut experienced a massive storm, and within minutes of the storm starting, my house lost power immediately—no power, no WiFi, not even reception. Luckily, texting 911 is an actual option, and we were able to text for help during the storm emergency. It’s a good thing to keep in mind if you ever find yourself in danger and can only text.
This situation got me thinking: we often discuss how to prepare for social media crashes, but what about when the lights go out and power may not be restored for 12+ hours? As a marketing specialist, I'm here to provide my expertise on keeping your business operational during such challenges. Here are my recommendations: Pre-Schedule Campaigns
Automate Responses
Offline Work
Client Communication
By having these measures in place, you can ensure your marketing business remains functional even during power outages. Pre-scheduling social media posts, email campaigns, and setting up automations are among the best ways to keep your business running smoothly, no matter the circumstances. As a business owner, it’s essential to be proactive and prepared for unexpected disruptions. Implementing these strategies will not only safeguard your operations but also demonstrate reliability and professionalism to your clients. |
AuthorMy name is Caitlyn Grad, and I'm a marketing and communications professional. I help clients in social media, email marketing, websites, campaign support, and more to navigate the fast and ever-changing landscape of digital marketing. Archives
July 2024
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